New plans and higher prices await those using AT&T’s live streaming service.

There are two kinds of people out there — those who saw this coming, and everyone else. Either way, here we are.

DirecTV Now — which once upon a time launched with decent prices, really good promotions and a lineup that could compete with pretty much any other streaming service — has morphed into the sort of service you’d expect from a content provider owned by AT&T. You know, the company whose logo often is lampooned as the Death Star.

Here’s what you need to know:

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