Flipkart to reapply for food retail licence – but why was its proposal rejected?

Flipkart’s Farmermart, the e-commerce outlet’s ambitious plan to operate a full-fledged food retail business, including its own private label, a grocery supply chain and even open stores, has run into trouble.

The Department for Promotion of Industry and Internal Trade (DPIIT) has rejected the e-tailer’s proposal to sell food products through online and mobile platforms.

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