Apple Watch captures 48 per cent smartwatch market share in Q3 2019

Apple continues to lead the smartwatch segment by a wide margin. According to the latest Strategy Analytics report, Apple Watch continues to hold the first place in the wearables market with its market share growing from 45 per cent to 48 per cent in the past year. Apple shipped 6.8 million Apple Watch models out of a total of 14 million smartwatch shipments in Q3 2019. The report adds that the global smartwatch shipments grew 42 per cent year-on-year.

The Strategy Analytics report says Apple maintained first position with 48 per cent global smartwatch market share. With Apple’s market share closing in on 50 per cent, this means that every second smartwatch sold is an Apple Watch. Smartwatch shipments grew positively on a whole with 14.2 million units being shipped in Q3 2019 compared to 10 million units in Q3 2018.

“Apple Watch continues to fend off strong competition from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader,” Neil Mawston of Strategy Analytics said.

In second place is Samsung, whose global smartwatch market share grew from 11 per cent to 13 per cent. Samsung shipped 1.9 million smartwatches in Q3 2019 and the company is expected to improve its market share in Q4 following the recent launch of the Galaxy Watch Active 2.

Meanwhile, Fitbit sold 1.6 million smartwatches in Q3 2019, which is slightly up from 1.5 million units in Q3 2018. However, the company’s global market share fell from 15 per cent to 11.3 per cent year-on-year.

Fitbit has been struggling for a while now against Apple, Samsung and rising competition from Chinese players like Xiaomi and Huawei. The ailing company was recently bought by Google for USD 2.1 billion, which would come as a relief for Fitbit. Google, on the other hand, will be seeing this as an opportunity to break into the smartwatch segment. It is still unclear what this deal will lead to, but the popular opinion is that Google will use Fitbit’s hardware chops to make a Google-branded smartwatch.

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