Beats and the battle for your ears: the changing sound of Dr Dre’s cans

You’ve heard of Beats headphones – whether you’ve used its products or not. 

Founded by rapper Dr Dre and record producer Jimmy Iovine in 2006, Beats has been a power player in the world of consumer audio since its inception, fast becoming a market leader in terms of sales alongside the likes of Sony, Sennheiser, Skullcandy, and Bose. 

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