Hyundai is bringing a retro-future concept vehicle to the Frankfurt Motor Show next month. Called the 45, the car appears to be an electrified hatchback and has the stated mission of helping the brand shape future EV designs. While we’ve only seen a single teaser image of the model thus far, we like where this is heading.
The automaker says the 45 was “inspired by looking back at the brand’s first model in the 1970s,” meaning the Ford Cortina is (and probably always was) off the table. The South Korean manufacturer is likely referencing the rear-drive Pony subcompact. It certainly appears to be the correct shape and the taillight location is similar enough for us not to rule it out. However, the total package seems to be more inspired by the DeLorean DMC-12 and 1980s concepts like the Citroën Karin or Ford Maya.
Regardless of its influences, the 45 is supposed to help Hyundai fine-tune its current design language. Unfortunately, the phrasing the company used happened to be less exciting than the photo of the car’s rear.
“The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions,” explained the automaker.
Listen, if Hyundai wants to start building yesterday’s tomorrow and pump wedge-shaped EVs out of its factories, we aren’t going to complain. The world could probably use a bit more neon and LaserDisc. But the sportiness-via-mobility angle is decidedly less enthralling — even if it’s just because the concept is so poorly defined. Perhaps, we’ll have a better handle on how that will come together in September.
Hyundai says the 45 concept will be unveiled September 10th at the Frankfurt Motor Show amid “various future innovations in vehicle technology and integration of lifestyle applications.” A new crossover vehicle is also expected to be revealed.