Amazon Prime Day 2019: early deals list with live updates

Amazon Prime Day 2019 is already underway in the US, even though the official start time is midnight Pacific Time. We’re already seeing hundreds of the best deals.

Direct your attention to our Prime Day deals list – below – where we’re curating big price cuts for everything worth buying today: 4KTV deals, AirPods, Apple iPad (both the cheap iPad and the newer iPad Pro), and even Roomba robot vacuums.

This is just the start of Amazon Prime Day. It technically begins tomorrow, Monday, July 15, and ends on Tuesday, July 16. The sale spans a total of 48 hours, according to Amazon. The timing will make it difficult to buy the best deals on the East coast, as it’ll be 3AM EDT when things get started. 

What’s on sale for Amazon Prime Day?  That’s the primary question all of our deals experts here to answer, along with a bunch of tips. First up: a membership to Prime is required. The good news is that if you don’t have an account yet, there’s a free 30-day trial that you can always cancel before Amazon Prime Day 2019 ends.

Prime Day Pro Tip

If you want to grab an extra $10 in credit this Amazon Prime Day, adding the Amazon Assistant browser extension will give you extra credit when you spend $50 or more, and this is how you do it.

Want more tips like this? Check out our top apps and browser tools to arm yourself for Prime Day 2019.

Prime Day pro tip: We expect all of the good stuff to be scooped up in a matter of an hour of Prime Day, if not minutes. Besides widely expected 4K TV, Echo speaker and other electronics deals, DNA tests are always at the top of the deals list. Amazon sells everything, and that draws a wide consumer cross-section and some surprises.

The best Prime Day deals we’ve seen so far is for the Echo Dot at $24.99 (50% off MSRP) if you don’t already own this Alexa-powered smart speaker, or you can get a free Echo Dot if you also buy the Amazon Ring video doorbell for $273.99 ($80 off MSRP).

More into Apple products? Many Apple devices are on sale early, too, with iPad and iPad Pro deals, and even the newer Apple AirPods 2. To top if off, Amazon Prime Day is giving all Whole Food shoppers a Prime Day deal, if they use both stores.

Amazon Prime Day 2019: Fast facts

  • When does Prime Day start? Really, the answer is right now, even though the official start date and time is tomorrow, Monday, July 15 at 3am EDT (midnight PDT). We have a bunch of price drops updating live in our deals list below.
  • When does Prime Day end? Tuesday, July 16 at 3am EDT (midnight PDT). It’s two full days – 48 hours long.  
  • What will be the best Prime Day deals? The biggest discounts on are likely to be Amazon-owned products, especially Echo speakers and the Fire TV

Amazon Prime Day: our deals list with live updates 

These are the best Amazon Prime Day deals, according to our deals experts. You’ll find a curated list of what’s on sale and what’s worth buying in advance of the 48-hour Prime Day 2019. We even note the original MSRP to prove it’s a good deal.

Prime Day Pro tip: Buy early to secure the best price while things are in stock during Prime Day – if the price drops further at any point, you can always make an easy A-to-Z Amazon return (usually before things ship). After all, if you wait, you can’t do the opposite and get something once it’s sold out.

Fitbit Alta HR $129.95 $89 at Amazon
Get the Fitbit Alta HR on sale at Amazon for $89. That’s a nice price cut for the ultra-slim fitness tracker that continuously tracks your steps, heart rate, activities, and calories burned.
View Deal

Apple iPad 32GB $329 $249 at Amazon
Get the latest model iPad on sale for $249 at Amazon. This is the best price we’ve seen for the 9.7-inch tablet that features 32GB of storage and offers 10 hours of battery life.
View Deal

amazon prime day free trial

Image credit: Shutterstock

Are Amazon Prime Day deals only for Prime members?

Yes. Keep in mind that you must be a member of Amazon Prime to partake in the 48-hour deals event. It’s Amazon’s way of pushing its membership program that costs $119/year.

Prime Day pro tip: If you’re not a member you can sign up for a free 30-day trial today, and that will last you right through the Prime Day sale. It comes with all of the perks too, like two-day free shipping and Amazon Video streaming with access to Amazon Originals.

When is Amazon Prime Day 2019?

Amazon Prime Day starts tomorrow, on Monday, July 15 right at midnight PDT. Prime Day ends on Tuesday, July 16 at 11:59pm PDT. That means from Sunday night onward, we’ll be up curating the deals list below with real-time updates.

Prime Day pro tip: Keep in mind the official Prime Day start time is based on where the retail company is located: on the West Coast. So, many deals may come online at 3am EDT. You may have to set an alarm, or ask Alexa to set one for you. Don’t have an Alexa – that’s okay, because plenty will be on sale for Prime Day 2019.

Whole Foods Amazon Prime Day 2019

(Image credit: Amazon)

$10 Amazon Prime Day Whole Foods deal

Amazon owns Whole Foods, and for the second year in a row, the grocery chain is participating in the Prime Day discount shopping spree. Here are the fine details.

Prime members will earn a $10 credit for Prime Day (actually, it expires the day after Prime Day in case you forget) if they shop at Whole Foods. According to Amazon, all you have to do is scan your Prime Code, use your linked phone number at checkout, or make an order via Prime Now for delivery or pickup between July 3 and July 16.”

Prime Day pro tip: do this now – today through July 16, spend $10 at Whole Foods or on Amazon Prime Now (the latter will be easier for some people not near a Whole Foods), and then spend your $10 credit during Prime Day or the day after (there’s 24-hour a grace period).

Amazon Prime Day 2019

(Image credit: Amazon/Shutterstock/NightEye)

What else will be on sale for Amazon Prime Day?

Just look at last year’s biggest sellers. Prime members around the world purchased more than 100 million products during the last Prime Day event. The top-selling items from last year’s Prime Day included a mixture of home goods, electronics, and Amazon devices. 

It was the biggest event ever for Amazon devices with the Fire TV Stick and Echo Dot leading the pack of best-selling items worldwide. The top selling products consisted of the 6-Qt Instant Pot, Fire TV stick, Echo Dot, 23andMe DNA Test, and the LifeStraw personal water filter.

Prime Day pro tip: It’s not just about electronics deals on Amazon Prime Day. We’re always surprised at how many 23andMe DNA Test kits and Instant Pots people buy. Make a list of everything your home and life needs – and not only gadgets.

Image credit: Shutterstock

Image credit: Shutterstock

(Image credit: Shutterstock)

What other retailers participate in Prime Day?

Every year more and more retailers are trying to compete with the tech giant by participating in their own version of Prime Day. You’ll find discounts on clothing, tech, home goods and more from a variety of online and local retailers. 

Last year Walmart joined in on Prime Day by offering free two-day shipping without membership fees and free same-day pickup on qualifying items. The retailer also discounted a wide array of products that included TVs, Google Home devices, kitchen appliances, laptops and much more – and we’re already seeing a few Walmart deals to rival Prime Day. 

Other big retailers like Target, Best Buy, Macy’s and eBay also promoted their own one-day sale with discounts on best-selling items throughout their site.

Prime Day pro tip: We expect this year that more retailers will participate in the July event and will even extend the one-day sale to a weeks worth of discounts, and sure enough, we’ll be providing all of their Prime Day-competing deals on this page.  

amazon prime day delivery

Amazon Prime 1-day shipping

Amazon just recently announced plans to offer free one-day shipping for Prime members on most orders. Amazon’s CFO Brian Olsavky revealed the ambitious project during Amazon’s first-quarter earnings call. To achieve this, the tech giant says it plan’s to invest $800 million in the second quarter of 2019 and continue its expansion of their fulfillment and logistics network.

Amazon currently offers free 2-day shipping for all Prime members and offers free one-day and same-day delivery on certain items in eligible zip codes. Amazon’s future plans include increasing the locations and available items so free one-day delivery replaces the standard two-day Prime delivery window.

Prime Day pro tip: One-day delivery won’t officially be rolled out in time for Prime Day everywhere in the US, there will be more items available for one-day and same-day delivery in eligible zip codes for the big shopping day.

How much did Amazon Prime Day make?

Amazon was predicted to gross $3.4 billion on Prime Day last year, although we don’t know if that prediction is accurate as Amazon doesn’t release such information. 

However, it did announce that third party sellers shifted a billion dollars of product in just one day. As for its own sales, Amazon was content to say that “sales this Prime Day surpassed Cyber Monday, Black Friday and the previous Prime Day, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history.” 

That’s a little sneaky, mind you: as the 2017 sale only ran for 24 hours, not 36.

Prime Day pro tip: Millions of people are expected to descend on the Amazon Prime deals bonanza this year, more so than ever before – so if you know what you’re looking for, get in there quickly.

Amazon Prime Day Alexa-only deals

What better way to convince you that you need an Alexa than by offering Alexa-only deals? That’s what Amazon has been doing during major holiday shopping events, making things a little different when it comes to ordering things.

However, while voice search on speakers is set to become a big thing in the future, it will likely be for more multimedia things, like grabbing films or other quick content, rather than big expensive purchases.

Prime Day pro tip: There may be Alexa-only deals during Amazon Prime Day 2019, but you’re in the dark as to how good the deals are compared to other prices on the internet. For us? Well, we like our curated Prime Day deals list above. Can you blame us? 

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