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After a week-long battle, Microsoft ended the week of November 30th ahead of Apple as the world’s most valuable company — but not everyone is happy.

Microsoft recently achieved the ‘enviable’ position of edging out Apple as the world’s most valuable company. Wall Street is happy, investors are ecstatic, and Microsoft’s bean counters are patting themselves on the back for a job well done. Unfortunately for the Redmond-based company, not everyone has leaped onto the celebratory bandwagon. There are a segment of consumers, Microsoft enthusiasts to be exact, who have or are contemplating jumping ship on Microsoft’s ecosystem of products and services. Admittedly, given the success of Office 365, Azure and other growing segments the impact would likely be minimal. Microsoft knows this, has likely measured the cost and quite frankly probably doesn’t care all that much.

The road to Microsoft’s current industry-esteemed position is littered with the collateral damage of betrayed consumers, abandoned products, multiple shifts in direction, botched updates, overly aggressive update practices, and notoriously poor communication. Microsoft enthusiasts bore the brunt of what seems to be the company’s inability to commit to a given course for the long-term as products and services are slashed from Microsoft’s roadmap.

Microsoft CEO Satya Nadella has been accused of catering to Wall Street at the expense of advancing strategies that would benefit the company if they were given the opportunity to grow roots. Of course, armchair CEOs and analysts have little knowledge of the true inner workings and variables that a CEO of a multibillion-dollar company must contend with in a highly competitive, fast-paced and dynamic global market. Still, the impact of burned bridges and betrayed trust is not a trivial matter. And Microsoft’s road to becoming the world’s most valuable company has left a lot of broken trust in its wake.

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